Sooooooo... I swapped out that AVR thing too, and nothing changed.
BUT, just to be sure, I swapped out the carbon stick/brushes, and boom, kicking out plenty of juice.
seems really odd that the power would cut out mid work over wear on those things. and shouldn't the springs keep those rods touching the wheel until they're too short? this looks like the wear - a 1/16th of an inch at most - was sort of uneven, on half of the stick. it's also odd that I can't move those things so they sit squarely on the wheel.
now I have a new re-wired set, and will begin to build a new box/platform for all those components, and I learned a bunch about alternators.
anyway, I'm back in business.