Jens - are you running that heater rope covered up, or open like it is in the pictures on the website/brochures?
Looking at the pictures, it strikes me that about 75% of the heat output is going to radiate to the surrounding air, but my guess is the instructions disallow you to cover them up to improve efficiency.... unfortunately, the "technical details" link on the UK website turned out to be just the brochure, with no extra info than the website.
Cheers!
Ade.